about the production house
Behind the Standard
An owner-led photography and video production house creating campaign-ready visuals for hospitality, food, golf, events, and agency-led brands across the Southeast.
about us
we are the snells
The Cumberland Standard is owned and led by Tyler and Ashlea Snell. Ashlea, the art director and the photography side of the house, and Tyler, leading video production. Together, we shape the creative direction, production plan, visual standard, and final delivery for every project.
When a shoot calls for more than one set of hands, we bring in a trusted team of photographers, filmmakers, stylists, assistants, creative directors, and production partners. The crew may scale, but the standard stays consistent: polished, purposeful photo and video assets built for campaigns, launches, events, and long-term brand use.
